Here's my story. Only the summary, I promise.

In my role as Art Director at Vantage Media, I have fostered an environment of creative excellence, leading an array of projects across diverse industries. My achievements include developing a design system that contributed to a 4400% increase in sign-ups for a fintech client and spearheading the design of an award-winning legal magazine. By modernising our design process with tools like Figma, Adobe XD, Notion, and Webflow, I've streamlined productivity and ensured a user-centric approach in all our work.

As Creative Director for Tempus Magazine, I have revitalised the visual direction of our brand, coordinating various high-profile photoshoots and leading a complete rebranding of the magazine. My user-centric approach to redesigning the magazine's website and digital features has resulted in enhanced user experience and multiple award nominations.

As Design Manager for Aubrey Peck, I helmed several high-profile design projects, including a comprehensive rebranding and development of an exclusive automobile club for high-net-worth individuals in Switzerland. My focus on enhancing user experience led to increased website traffic and positive client commendations.

In my freelance capacity, I have partnered with high-profile clients from the luxury and automobile industry. My contributions have ranged from successful branding strategies for startups to enhancing app usability through UX consultation, resulting in significant business growth for my clients.