Web & UX Design
Coordinated the UX and web design for artist Aleksandra, creating a minimalist yet compelling portfolio site that showcases her diverse work. Utilised Figma, Webflow, and coding skills to deliver an uncluttered, fluid, and natural user experience within a tight timeline.
Aleksandra needed a minimalist yet engaging portfolio website to effectively showcase her diverse artworks—paintings, films, studio sessions, and art residencies—in a fluid, uncluttered manner that truly represents her vibrant artistic expression.
Interactive prototype
User Flow Diagrams
User-Centric Website Design
Responsive UI Implementation
Rapid project turnaround
Streamlining Luxury: This intuitive sign-up interface I designed for Automobile Club Villars embodies effortless elegance, welcoming new high-net-worth members with ease and sophistication.
Taking the helm as the UX and web designer for artist Aleksandra, my mission was to distill the essence of her varied works into a streamlined and visually compelling online portfolio. Aleksandra's oeuvre, spanning paintings, films, studio sessions, and art residencies, each demanded its own unique space for expression and appreciation. The challenge was to design a unified platform for these different art forms that remained uncluttered, allowing the art to resonate powerfully, while creating an engaging and fluid user experience.
Reflecting Aleksandra's bold, abstract, and large-scale works, I adopted a minimalist design strategy. It was essential that the website's design did not compete with the art, but rather amplified and complemented it. One significant innovative feature was the 'Artwork Spotlight', an interactive section enabling users to delve into various artworks in depth. This element maintained a balance between clean design and engaging user experience, providing a digital stage for the art to truly captivate.
Faced with a tight timeline, I harnessed a range of tools to realise this vision. Figma was vital during the ideation and design phase, whereas Webflow, HTML, CSS, and JavaScript brought the design to life, ensuring a responsive and fluid user interface. These tools, coupled with a user-centric design approach, culminated in a website that mirrored Aleksandra's artistic energy, offering an immersive and dynamic experience to all visitors. The resulting portfolio effectively displays Aleksandra's diverse work and demonstrates the power of minimalist design in showcasing vibrant artistic content.
Taking the helm as the UX and web designer for artist Aleksandra, my mission was to distill the essence of her varied works into a streamlined and visually compelling online portfolio. Aleksandra's oeuvre, spanning paintings, films, studio sessions, and art residencies, each demanded its own unique space for expression and appreciation. The challenge was to design a unified platform for these different art forms that remained uncluttered, allowing the art to resonate powerfully, while creating an engaging and fluid user experience.
Reflecting Aleksandra's bold, abstract, and large-scale works, I adopted a minimalist design strategy. It was essential that the website's design did not compete with the art, but rather amplified and complemented it. One significant innovative feature was the 'Artwork Spotlight', an interactive section enabling users to delve into various artworks in depth. This element maintained a balance between clean design and engaging user experience, providing a digital stage for the art to truly captivate.
Faced with a tight timeline, I harnessed a range of tools to realise this vision. Figma was vital during the ideation and design phase, whereas Webflow, HTML, CSS, and JavaScript brought the design to life, ensuring a responsive and fluid user interface. These tools, coupled with a user-centric design approach, culminated in a website that mirrored Aleksandra's artistic energy, offering an immersive and dynamic experience to all visitors. The resulting portfolio effectively displays Aleksandra's diverse work and demonstrates the power of minimalist design in showcasing vibrant artistic content.
Gain a deep understanding of users' needs, motivations, and pain points through interactive research.
Clearly articulate the problem statement based on insights gathered from users, setting the stage for effective problem-solving.
Generate diverse and innovative solutions by exploring various approaches, brainstorming, and encouraging creative thinking.
Transform ideas into tangible, interactive representations, allowing for rapid iteration and refinement of solutions.
Validate and refine prototypes through user feedback, identifying areas of improvement and ensuring final design meets user needs.
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UX design
Volopa
Branding and UX
As the lead designer, I directed Volopa's brand and app overhaul, which led to an impressive 4400% increase in user sign-ups. With the application of cutting-edge UX methodologies and tools, this transformation was rooted in engaging, data-driven, user-centric design and the creation of a dual-tier brand identity.
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Brand design
Vantage Media
Branding
At Vantage Media's birth in 2018, I came in as the Art Director, overseeing the creation of a strong visual identity, including an award-winning magazine and a successful rebranding of a fintech company, alongside establishing effective design processes.
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Brand design
Automobile Club Villars
Branding and Website Design
As the sole designer for Automobile Club Villars, I brought a fresh identity to a classic car club, modernising their brand and redesigning the website for an enhanced mobile-first experience. This revitalised approach resulted in an impressive 500% increase in member signups.
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Brand design
Tempus
Branding and Art Direction
Serving as Tempus Magazine's Creative Director for 6 years, I reimagined the brand, executed a magazine overhaul, and led a website revamp. From conceptualisation to production, I worked with luxury icons and brands to evolve a timeless aesthetic, resulting in prestigious award recognition, including the Top Global Luxury Media in 2023.
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Print design
Jaguar
Graphic Design
Conceived a quick-turnaround printed guide with digital enhancements for Jaguar's rally drive, combining meticulous information design with Spotify playlists and Google Maps links for an engaging, user-friendly journey experience.
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Brand design
Duke of London
Branding
Revitalised Duke of London’s brand identity, integrating traditional elements with modern aesthetics. Created a robust colour system, typographic hierarchy, and a scalable logo incorporating intricate crest designs. The rebrand extended across all business facets, proudly showcased on premises, cars, and decals.
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UX design
Aleksandra Niemczyk
Web & UX Design
Coordinated the UX and web design for artist Aleksandra, creating a minimalist yet compelling portfolio site that showcases her diverse work. Utilised Figma, Webflow, and coding skills to deliver an uncluttered, fluid, and natural user experience within a tight timeline.
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