Branding and Art Direction
Serving as Tempus Magazine's Creative Director for 6 years, I reimagined the brand, executed a magazine overhaul, and led a website revamp. From conceptualisation to production, I worked with luxury icons and brands to evolve a timeless aesthetic, resulting in prestigious award recognition, including the Top Global Luxury Media in 2023.
As the luxury landscape constantly evolved, Tempus Magazine sought to reflect this dynamism in a timeless, sophisticated aesthetic and a digital platform that could embody the quality of its luxury content, all the while remaining relevant to design trends and the demands of the luxury market.
Brand Redesign, Identity & Strategy
Magazine Overhaul
Website Revamp and UX Enhancement
Cross-Platform Marketing Collateral
Artistic Direction for Exclusive Photoshoots
Streamlining Luxury: This intuitive sign-up interface I designed for Automobile Club Villars embodies effortless elegance, welcoming new high-net-worth members with ease and sophistication.
In my six-year tenure as the Creative Director of Tempus Magazine, I have reshaped its aesthetic, creating a distinct, timeless design language for the bi-monthly luxury publication. This involved overseeing the magazine’s redesign, spearheading website UX enhancements, and developing an innovative magazine grid system. The transformation extended to marketing collaterals and event environmental design, ensuring an engaging, consistent brand experience across all touchpoints.
Working with icons like David Gandy and brands such as Jaguar and Aston Martin, I've led numerous photoshoots and collaborations that infused the publication with a unique luxury spirit. Additionally, I helmed a team of four, driving the execution of these projects and fostering a creative, synergistic environment.
One of my notable achievements was to navigate the magazine's transition to the digital space. I designed interactive features for online articles, implemented user testing, improved site navigation and search functionality, and optimised online content for various devices. I also designed an intuitive eCommerce experience for magazine merchandise and created personalised user experiences based on reader interests.
All of this cumulated in Tempus Magazine's recognition as the Top Global Luxury Media in 2023 in the Luxury Lifestyle Awards, a testament to the impactful design direction we undertook. This comprehensive approach to design and art direction has not only left an indelible mark on Tempus’s brand identity but also significantly resonated with our discerning audience.
In my six-year tenure as the Creative Director of Tempus Magazine, I have reshaped its aesthetic, creating a distinct, timeless design language for the bi-monthly luxury publication. This involved overseeing the magazine’s redesign, spearheading website UX enhancements, and developing an innovative magazine grid system. The transformation extended to marketing collaterals and event environmental design, ensuring an engaging, consistent brand experience across all touchpoints.
Working with icons like David Gandy and brands such as Jaguar and Aston Martin, I've led numerous photoshoots and collaborations that infused the publication with a unique luxury spirit. Additionally, I helmed a team of four, driving the execution of these projects and fostering a creative, synergistic environment.
One of my notable achievements was to navigate the magazine's transition to the digital space. I designed interactive features for online articles, implemented user testing, improved site navigation and search functionality, and optimised online content for various devices. I also designed an intuitive eCommerce experience for magazine merchandise and created personalised user experiences based on reader interests.
All of this cumulated in Tempus Magazine's recognition as the Top Global Luxury Media in 2023 in the Luxury Lifestyle Awards, a testament to the impactful design direction we undertook. This comprehensive approach to design and art direction has not only left an indelible mark on Tempus’s brand identity but also significantly resonated with our discerning audience.
Gain a deep understanding of users' needs, motivations, and pain points through interactive research.
Clearly articulate the problem statement based on insights gathered from users, setting the stage for effective problem-solving.
Generate diverse and innovative solutions by exploring various approaches, brainstorming, and encouraging creative thinking.
Transform ideas into tangible, interactive representations, allowing for rapid iteration and refinement of solutions.
Validate and refine prototypes through user feedback, identifying areas of improvement and ensuring final design meets user needs.
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UX design
Volopa
Branding and UX
As the lead designer, I directed Volopa's brand and app overhaul, which led to an impressive 4400% increase in user sign-ups. With the application of cutting-edge UX methodologies and tools, this transformation was rooted in engaging, data-driven, user-centric design and the creation of a dual-tier brand identity.
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Brand design
Vantage Media
Branding
At Vantage Media's birth in 2018, I came in as the Art Director, overseeing the creation of a strong visual identity, including an award-winning magazine and a successful rebranding of a fintech company, alongside establishing effective design processes.
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Brand design
Automobile Club Villars
Branding and Website Design
As the sole designer for Automobile Club Villars, I brought a fresh identity to a classic car club, modernising their brand and redesigning the website for an enhanced mobile-first experience. This revitalised approach resulted in an impressive 500% increase in member signups.
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Brand design
Tempus
Branding and Art Direction
Serving as Tempus Magazine's Creative Director for 6 years, I reimagined the brand, executed a magazine overhaul, and led a website revamp. From conceptualisation to production, I worked with luxury icons and brands to evolve a timeless aesthetic, resulting in prestigious award recognition, including the Top Global Luxury Media in 2023.
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Print design
Jaguar
Graphic Design
Conceived a quick-turnaround printed guide with digital enhancements for Jaguar's rally drive, combining meticulous information design with Spotify playlists and Google Maps links for an engaging, user-friendly journey experience.
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Brand design
Duke of London
Branding
Revitalised Duke of London’s brand identity, integrating traditional elements with modern aesthetics. Created a robust colour system, typographic hierarchy, and a scalable logo incorporating intricate crest designs. The rebrand extended across all business facets, proudly showcased on premises, cars, and decals.
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UX design
Aleksandra Niemczyk
Web & UX Design
Coordinated the UX and web design for artist Aleksandra, creating a minimalist yet compelling portfolio site that showcases her diverse work. Utilised Figma, Webflow, and coding skills to deliver an uncluttered, fluid, and natural user experience within a tight timeline.
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