Branding and Website Design
As the sole designer for Automobile Club Villars, I brought a fresh identity to a classic car club, modernising their brand and redesigning the website for an enhanced mobile-first experience. This revitalised approach resulted in an impressive 500% increase in member signups.
Automobile Club Villars lacked a cohesive and modern brand identity and required a mobile-first web experience to attract high-net-worth global members.
Market research
Branding system
Website UX Overhaul
Digital Content
Print Collateral
Streamlining Luxury: This intuitive sign-up interface I designed for Automobile Club Villars embodies effortless elegance, welcoming new high-net-worth members with ease and sophistication.
Serving as the exclusive designer for Automobile Club Villars, I was presented with the challenge of rejuvenating an established yet visually neglected brand. The club's identity was, until then, based on an outdated logo and an archaic website. Tasked with modernisation, I set out to infuse the brand with a clean, contemporary, and mountain-inspired aesthetic that resonated with the unique lifestyle and passion of the motor enthusiasts frequenting the beautiful mountain routes of Villars sur-ollon, Switzerland.
Leveraging the capabilities of Figma, Webflow, HTML, CSS, JSS, Photoshop, Illustrator, and Indesign, I spearheaded a comprehensive rebranding process. This included a logo redesign, a complete overhaul of the website, and the development of a new colour and typography system. A significant part of my effort was centred around a mobile-first approach to the website redesign, in order to cater to high-net-worth members across the globe.
The project outcome surpassed all expectations. My design intervention successfully imbued a modern yet timeless appeal to Automobile Club Villars. Most notably, the club experienced an impressive 500% surge in member signups, testifying to the power of thoughtful design in enhancing brand value and appeal.
Serving as the exclusive designer for Automobile Club Villars, I was presented with the challenge of rejuvenating an established yet visually neglected brand. The club's identity was, until then, based on an outdated logo and an archaic website. Tasked with modernisation, I set out to infuse the brand with a clean, contemporary, and mountain-inspired aesthetic that resonated with the unique lifestyle and passion of the motor enthusiasts frequenting the beautiful mountain routes of Villars sur-ollon, Switzerland.
Leveraging the capabilities of Figma, Webflow, HTML, CSS, JSS, Photoshop, Illustrator, and Indesign, I spearheaded a comprehensive rebranding process. This included a logo redesign, a complete overhaul of the website, and the development of a new colour and typography system. A significant part of my effort was centred around a mobile-first approach to the website redesign, in order to cater to high-net-worth members across the globe.
The project outcome surpassed all expectations. My design intervention successfully imbued a modern yet timeless appeal to Automobile Club Villars. Most notably, the club experienced an impressive 500% surge in member signups, testifying to the power of thoughtful design in enhancing brand value and appeal.
Gain a deep understanding of users' needs, motivations, and pain points through interactive research.
Clearly articulate the problem statement based on insights gathered from users, setting the stage for effective problem-solving.
Generate diverse and innovative solutions by exploring various approaches, brainstorming, and encouraging creative thinking.
Transform ideas into tangible, interactive representations, allowing for rapid iteration and refinement of solutions.
Validate and refine prototypes through user feedback, identifying areas of improvement and ensuring final design meets user needs.
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Volopa
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As the sole designer for Automobile Club Villars, I brought a fresh identity to a classic car club, modernising their brand and redesigning the website for an enhanced mobile-first experience. This revitalised approach resulted in an impressive 500% increase in member signups.
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Aleksandra Niemczyk
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