Branding and UX
As the lead designer, I directed Volopa's brand and app overhaul, which led to an impressive 4400% increase in user sign-ups. With the application of cutting-edge UX methodologies and tools, this transformation was rooted in engaging, data-driven, user-centric design and the creation of a dual-tier brand identity.
Volopa was grappling with outdated branding and a lack of clear segmentation between their Consumer and Business customers, hindering engagement and their overall market presence.
Empirical UX Research
Wireframes/Prototypes
Product Design
Branding
Packaging design
Streamlining Luxury: This intuitive sign-up interface I designed for Automobile Club Villars embodies effortless elegance, welcoming new high-net-worth members with ease and sophistication.
As the lead designer, I spearheaded the revolutionary transformation of Volopa - morphing an outdated, 2000's-style brand into a dynamic, contemporary powerhouse. The brand's metamorphosis wasn't just aesthetic - it was strategic. We divided the brand into two distinct segments, Volopa Consumer and Volopa Business, offering tailor-made experiences to unique demographics. This pioneering approach showcased our capacity to build a unified brand identity while addressing specific user needs.
In the realm of app design, me and my small team were ambitious and forward-thinking. We translated abstract concepts into tangible user experiences, most notably with the real-time currency exchange feature. This visually stunning, data-driven tool made the card usage a fun and engaging process, distinguishing Volopa in the marketplace. Our application of an empathetic design approach optimised user journey, leading to an intuitive sign-up process for the Volopa card. Throughout this, we used an array of top-tier design tools including Adobe XD, Sketch, and Notion, ensuring the highest standard of work.
Navigating the uncertain aesthetic preferences of the client, we initiated extensive A/B testing, utilising various UX research methods, such as surveys, interviews, and usability testing. This data-driven approach led to the formation of an appealing, robust brand look and feel, satisfying both the client and target users.
Moreover, the brand refresh extended beyond aesthetics. It included the creation of a logo that transcends language - a visual representation that encapsulates Volopa's brand essence of free-flowing, upwards movement. This venture was accomplished through collaborative brainstorming sessions, thoughtful iteration, and a deep understanding of semiotics in design.
Within the year after this successful rebrand, Volopa saw a 4400% increase in sign-ups, a true testament to the quality of the design and it's impact.
This project showcased my ability to manage a design team, coordinate with stakeholders, and employ advanced UX methodologies to deliver outstanding results. From start to finish, our efforts ensured Volopa's transformation was not just a surface-level rebrand, but a comprehensive, user-centric, and data-informed revolution.
As the lead designer, I spearheaded the revolutionary transformation of Volopa - morphing an outdated, 2000's-style brand into a dynamic, contemporary powerhouse. The brand's metamorphosis wasn't just aesthetic - it was strategic. We divided the brand into two distinct segments, Volopa Consumer and Volopa Business, offering tailor-made experiences to unique demographics. This pioneering approach showcased our capacity to build a unified brand identity while addressing specific user needs.
In the realm of app design, me and my small team were ambitious and forward-thinking. We translated abstract concepts into tangible user experiences, most notably with the real-time currency exchange feature. This visually stunning, data-driven tool made the card usage a fun and engaging process, distinguishing Volopa in the marketplace. Our application of an empathetic design approach optimised user journey, leading to an intuitive sign-up process for the Volopa card. Throughout this, we used an array of top-tier design tools including Adobe XD, Sketch, and Notion, ensuring the highest standard of work.
Navigating the uncertain aesthetic preferences of the client, we initiated extensive A/B testing, utilising various UX research methods, such as surveys, interviews, and usability testing. This data-driven approach led to the formation of an appealing, robust brand look and feel, satisfying both the client and target users.
Moreover, the brand refresh extended beyond aesthetics. It included the creation of a logo that transcends language - a visual representation that encapsulates Volopa's brand essence of free-flowing, upwards movement. This venture was accomplished through collaborative brainstorming sessions, thoughtful iteration, and a deep understanding of semiotics in design.
Within the year after this successful rebrand, Volopa saw a 4400% increase in sign-ups, a true testament to the quality of the design and it's impact.
This project showcased my ability to manage a design team, coordinate with stakeholders, and employ advanced UX methodologies to deliver outstanding results. From start to finish, our efforts ensured Volopa's transformation was not just a surface-level rebrand, but a comprehensive, user-centric, and data-informed revolution.
Gain a deep understanding of users' needs, motivations, and pain points through interactive research.
Clearly articulate the problem statement based on insights gathered from users, setting the stage for effective problem-solving.
Generate diverse and innovative solutions by exploring various approaches, brainstorming, and encouraging creative thinking.
Transform ideas into tangible, interactive representations, allowing for rapid iteration and refinement of solutions.
Validate and refine prototypes through user feedback, identifying areas of improvement and ensuring final design meets user needs.
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UX design
Volopa
Branding and UX
As the lead designer, I directed Volopa's brand and app overhaul, which led to an impressive 4400% increase in user sign-ups. With the application of cutting-edge UX methodologies and tools, this transformation was rooted in engaging, data-driven, user-centric design and the creation of a dual-tier brand identity.
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Brand design
Vantage Media
Branding
At Vantage Media's birth in 2018, I came in as the Art Director, overseeing the creation of a strong visual identity, including an award-winning magazine and a successful rebranding of a fintech company, alongside establishing effective design processes.
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Brand design
Automobile Club Villars
Branding and Website Design
As the sole designer for Automobile Club Villars, I brought a fresh identity to a classic car club, modernising their brand and redesigning the website for an enhanced mobile-first experience. This revitalised approach resulted in an impressive 500% increase in member signups.
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Brand design
Tempus
Branding and Art Direction
Serving as Tempus Magazine's Creative Director for 6 years, I reimagined the brand, executed a magazine overhaul, and led a website revamp. From conceptualisation to production, I worked with luxury icons and brands to evolve a timeless aesthetic, resulting in prestigious award recognition, including the Top Global Luxury Media in 2023.
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Print design
Jaguar
Graphic Design
Conceived a quick-turnaround printed guide with digital enhancements for Jaguar's rally drive, combining meticulous information design with Spotify playlists and Google Maps links for an engaging, user-friendly journey experience.
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Brand design
Duke of London
Branding
Revitalised Duke of London’s brand identity, integrating traditional elements with modern aesthetics. Created a robust colour system, typographic hierarchy, and a scalable logo incorporating intricate crest designs. The rebrand extended across all business facets, proudly showcased on premises, cars, and decals.
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UX design
Aleksandra Niemczyk
Web & UX Design
Coordinated the UX and web design for artist Aleksandra, creating a minimalist yet compelling portfolio site that showcases her diverse work. Utilised Figma, Webflow, and coding skills to deliver an uncluttered, fluid, and natural user experience within a tight timeline.
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